Todd Radom

Todd Radom is a graphic designer, sports branding expert, and writer. His work includes the official logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, the graphic identities of multiple Major League Baseball teams—including the Washington Nationals and Los Angeles Angels—and league and team identity and branding for Ice Cube's BIG3 basketball league. He has provided commentary about sports logos and branding for ESPN, National Public Radio, and the New York Times. In addition, he has been profiled or quoted in numerous publications including the Washington Post, Philadelphia Inquirer, Chicago Tribune, Sports Illustrated, The Athletic, and Sporting News. Radom is the author of "Winning Ugly: A Visual History of Baseball's Most Unique Uniforms," and coauthor of "Fabric of the Game: The Stories Behind the NHL's Names, Logos, and Uniforms."