Sergei Urban

Sergei Urban, the creative force behind TheDadLab, is not your typical stay-at-home dad. With over 10 million devoted followers across all major social media platforms, he has sparked a global movement, inspiring families to infuse their homes with creativity, learning, and boundless fun.

Born in the heart of Latvia, Sergei now calls London his home, where he lives with his loving wife and two spirited sons. Armed with a master's degree in economics, he made the bold choice to embark on a full-time journey as a digital content creator with the username @thedadlab.

Sergei's story is a testament to the incredible potential that can be unlocked when family, education, and creativity converge. His passion for turning everyday household items into captivating learning experiences knows no bounds. Every idea he shares with his ever-growing community is born from the boundless imagination of his two sons, reflecting the magic that can happen when families come together.

In Sergei's world, the kitchen becomes a science lab, the living room a theatre stage, and the backyard an endless playground. Through TheDadLab, he invites you to embark on a journey of exploration, discovery, and laughter, all while nurturing the unique bond between parent and child. So, join Sergei and his global community as they unlock the hidden wonders of everyday life, one playful experiment at a time.