Sebastian Deterding

Sebastian Deterding is a designer-researcher working on gameful and playful design for human flourishing. He is professor at the Dyson School of Design Engineering at Imperial College London, lead organizer of the Gamification Research Network, co-editor of "The Gameful World" (2015) and "Role-Playing Game Studies" (2018), and author of field-defining work on gamification. Founder and principal of the design agency coding conduct, he has created engaging experiences touching millions of users for clients like the BBC, BMW, Deutsche Telekom, KLM, and numerous startups. He is a frequently invited speaker at venues like GDC, Google, Lift, MIT Media Lab, NEXT, IDEO, UX London, or Web Directions. He lives online at codingconduct.cc.