Betsy McGinn

Betsy is the founder of McGinn eComm and co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform.

As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. This laid the groundwork for Betsy’s broad and deep knowledge of “all things eCommerce” from sales and marketing to product development, operations, and finance in order to provide a comprehensive framework for online success.

Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability optimization to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses.

Betsy serves as a board member and advisor to a variety of natural products brands and investment firms in this CPG segment. With more than 16 years of eCommerce experience, Betsy is a thought-leader and regular speaker at events and conferences globally.