Olivier GRYSON is doctor of pharmacy. He also graduated in computer science applied to biology. He has worked for the last 20 years in the pharmaceutical industry as global head of digital marketing, helping marketers at both global and local levels to outperform their digital actions. Olivier has launched world class digital projects such as Servier Medical Art which is used by more than a million academics in the world. Olivier has also working on Deprexis, one of the first e-health solutions commercialized by the pharmaceutical industry. He also trains students in digital marketing at the University of Pharmacy Paris XI. Olivier is often invited in national and international medical events to give plenary lectures about how medicine could learn from the digital industry and behavioral sciences to improve medication adherence.
