Mike Case

Mike Case is a recognized and award-winning leader with decades of experience leading successful, comprehensive marketing efforts to dramatically grow brands. Mike’s work with the La Quinta Returns® loyalty program resulted in a full doubling of all guest loyalty metrics, including doubling loyalty member total brand revenue. These gains fueled dramatic brand growth and facilitated a successful IPO. Prior to La Quinta, Mike led the development and launch of the game-changing loyalty program for Virgin America – the first-ever U.S. airline loyalty program based on passenger revenue rather than miles flown. Additionally, he developed and implemented transformative customer loyalty initiatives for brands across other industries such as Sage Telecom, and built product enhancements to support the launch of the first Visa Platinum bankcard (First USA). Mike’s work is at the forefront of industry-recognized, breakthrough marketing strategies. A highly sought after speaker Mike has been invited to conferences including Colloquy’s Customer Experience Conference and the Epsilon Symposium. He has presented to top MBA programs including University of Chicago Booth School of Business and Southern Methodist University’s Cox school. Visit www.customerdevotion.com to learn more about creating true customer devotion.