Emma Drew

Have you ever wondered what makes a YouTube channel truly successful?
My new book, The Ultimate YouTube Success Model—The 5 Cs, is designed to answer that very question. It lays out a clear, actionable framework to help professionals and creators grow impactful channels that showcase their expertise, amplify their voice and connect with audiences—without unnecessary complications or overwhelm. Hi, I’m Emma. My journey began with my hand-drawn animations and a channel dedicated to nursery rhymes and preschool content, MyVoxSongs (@NurseryRhymes), which became a family favourite with nearly 500 million views. That passion led to my first bestselling book, How to Start a YouTube Channel the Easy Way with Charlie & Friends. Today, I work exclusively with brands, professionals and independent creators—helping them build YouTube channels that showcase their expertise, tell their stories, and leave a meaningful legacy. Platforms like YouTube have levelled the playing field, empowering anyone—from any background, identity, or community—to share their passions on their own terms. If you’re ready to take your YouTube channel to the next level, The Ultimate YouTube Success Model—The 5 Cs will help you simplify the process and focus on building your legacy. Here’s to amplifying your voice, sharing your story and creating a channel that lasts!