George Nenni

George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealers’ Guide to Google Analytics 4, A Car Dealers’ Guide to Digital Marketing and A Car Dealer's Guide to Google Business Profile, all available on Amazon. George is also the creator of the popular GMBspy Chrome Extension with over 26,000 weekly users, more than half from outside the U.S.

For over three decades Nenni has been a leading educator on emerging technology in retail automotive. He is a highly sought-after industry speaker and has been published extensively in industry journals. George has spent countless hours over his automotive career with dealers training them in-store on best practices, measuring digital marketing ROI, and implementing new technologies.

As the first employee hired by Dealer Specialties back in 1993, George was a pioneer in building a nationwide organization for capturing and syndicating vehicle content and imagery. After Dealer Specialties was acquired by Dominion Enterprises in December 1999, George remained with the company to not only run Dealer Specialties, but also overall automotive operations. He has spoken at numerous automotive conferences and 20 groups including the NADA Show, Digital Dealer, JD Power Roundtable, and is a regular contributor to automotive publications.

George graduated with a marketing degree from the Farmer School of Business at Miami University (Oxford, Ohio).

Speaking experience:

Auto Remarketing Used Car Week 2011, 2012, 2021

AutosBuzz, Barcelona, Spain 2022

Digital Car Dealer Workshop (#DCDW) – Almere, Netherlands 2021

Digital Car Dealer Workshop (#DCDW) – Ghent, Belgium 2021

Digital Dealer Conference speaker 2014, 2015, 2016, 2017, 2018, 2019, 2021, 2022, 2023

DrivingSales Executive Summit 2022

Innovative Dealer Summit speaker 2017

JD Power Automotive Marketing Roundtable, moderator 2012, 2013

NADA 20 Group speaker, 2018, 2019, 2020, 2021, 2022, 2023

NADA Conference speaker 2022, 2023, 2024