Julia Lim

Julia is a lifelong reader and learner. Currently, she is the Vice President of Marketing for Marketing Mojo, an award-winning digital marketing agency. Prior to that, she has held executive positions in marketing and product marketing at several high-growth technology companies. As an early adopter of various digital marketing tools and tactics – from CRMs to marketing platforms to social media digital advertising – she has extensive hands-on experience with building martech infrastructures that support sales, achieve business goals and display KPIs in meaningful ways for boards and the C-suite. She has an Honors A.B. degree from Harvard-Radcliffe and a M.B.A from MIT Sloan. Julia lives in Northern Virginia and has spoken about digital marketing, martech stacks and sales-marketing alignment at local marketing events. Data-First Marketing is her first but hopefully not last book. Pre-pandemic, she could usually be found playing volleyball.