Mr. Tony Rossell

Tony Rossell serves as the senior vice president of Marketing General Incorporated (MGI), a direct marketing agency in Alexandria, Virginia. For over three decades, he has consulted with hundreds of associations to help them achieve their membership growth goals and mission through better strategy, research, and marketing. A frequent writer and speaker on marketing topics, his recently published book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission, offers a practical guide to help membership professionals. He is a contributing author to two other books, Membership Marketing (ASAE 2000) and Membership Essentials (Wiley 2016). He is a regular speaker at association conferences and has presented on membership marketing topics on four continents. He is the past chair of the ASAE Membership Council. In his work at MGI, Tony launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the “Membership Lifecycle.”