Bad Manners

Founded by Michelle Davis and Matt Holloway, Bad Manners wants you to eat some more veggies without all the pretense. The brand was created because there was no place for regular people who cared about what they ate to get easy, accessible recipes without animal products. They began blogging in 2012 and the internet couldn’t get enough. Their first cookbook debuted in 2014 and was an instant #1 New York Times bestseller. The book received international acclaim and spent over a year at the top of every bestseller list. The success of their first title paved the way for a revolution in food and for the first time in history plant-based eating became mainstream. Multiple subsequent Bad Manners books have all been New York Times bestsellers and the whole collection has been translated into over 8 different languages. Their work has been featured on The Today Show, The New York Times, VICE, Goop, Women’s Health, and CNN. Davis and Holloway's upcoming fifth book, Hungry as Hell, comes out October 31, 2023. Owned and operated by Michelle and Matt, Bad Manners is a true small business. Michelle heads recipe development and styling while Matt heads photography. Bad Manners is based in Los Angeles.