After graduating from university with a bachelor's degree about 15 years ago, she started designing websites, creating website mock-ups/wireframes or creating e-books. She spends most of her day working with design software. Zoe became interested in IQ testing about 2 years ago after she started coaching her 6 year old son to be prepared and comfortable with the tests. Shortly after, he scored IQ 125+. The official test scores were recognized by school officials so he received an "enhanced" curriculum.