Lucy Kelly

Artist and entrepreneur Lucy Kelly is the creative mind behind jewelry brand bel monili and handmade business marketing coach at Bloom by bel monili. Lucy began bel monili in 2010 as a "hobby for-profit" and over the years has grown her handmade business from small local craft shows to 6 figures in revenue with features in national publications such as Country Living Magazine and FOLK. In 2019, Lucy launched the Bloom community to teach the business side of handmade business ownership. Hundreds of makers have taken her Get Online, Grow Online marketing program and have been able to successfully start and grow their handmade businesses selling both online and at in-person markets. Lucy graduated from Duquesne University in 2002 with a bachelor's degree in marketing and obtained her master's degree in Speech-Language Pathology from Duquesne in 2007. She lives in Pittsburgh, PA with her husband Erik, their daughter Evelyn, and their pug-Yorkie mix Oscar.