Shakaila Forbes-Bell

Shakaila Forbes-Bell is a fashion psychologist, consultant and writer. In 2016 Shakaila became the first Black person in the world to earn a Master's Degree in Fashion Psychology. Her research surrounded the underrepresentation of Black models in fashion media, its impact on consumer behaviour and the self-concept of young Black women. After her paper was published in the International Journal of Market Research she broadened her focus, created the popular platform 'Fashion is Psychology' and has worked with global brands to unpack the psychological impact of style and beauty.

Shakaila's area of expertise include:

- Dopamine dressing

- Mindful shopping and styling

- Enclothed congnition

- Consumer behaviour

- Nostalgia dressing

- Psychodermatology

- Style and Identity formation

- Colour Pyschology and more...

And has featured in a number of global publications including Forbes, Business of Fashion and Wall Street Journal.