Donovan Watkis, a Jamaican-born author, journalist, and music industry expert, is celebrated for his deep insights into reggae music. Through World Music Views®, he revolutionized music journalism, reaching over 20 million monthly. His latest book, "Reggae By The Numbers," explores reggae's commercial journey, offering a comprehensive view of its impact and legacy. With meticulous research and firsthand interviews, Watkis sheds light on the genre's cultural significance and challenges. As a respected voice in the industry, he continues to advocate for reggae's growth and success through accurate measurements and current analysis.