Kartik's blog minduread.com is widely read. His posts on a variety of topics which include social media, technology, movies, society, politics, and human psychology have been consistently called thought provoking and have received praise from multiple quarters including politicians, film stars, directors, popular journalists and other eminent personalities.
The Times of India republishes his blogposts on their website. He is most active on his Twitter handle @KartikDayanand, where he tweets about films, pop culture and society.