Dan Antonelli is the president and chief creative officer of KickCharge Creative, a New Jersey based branding agency that specializes in helping home service brands redefine themselves and stand out with disruptive brands. Dan is also a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand. During more than 25 years running his own agency, his marketing expertise has been referenced by Entrepreneur, Inc. Magazine, MSNBC, SignCraft Magazine, HVACR Magazine, Plumbing & Mechanical Magazine, and Contracting Business, among many others. His signature wrap style that integrates disruptive branding has served as a model for effective home service fleet branding throughout the world. With over 2000 home service brands under his belt, Dan and his team have overseen the branding of more home service businesses than any other brand agency in the world.
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