Alessandro Vitale

I’m Alessandro Vitale also known as “Spicymoustache”. I’m based in London and I have been an Urban farmer for 7+ years and content creator for the past 1 year, producing educational content about gardening and maximising the production of food in a small space (i grow my own food in 8×5 metres of space), foraging wild food, natural remedies and how to use every part of your fruit and vegetables with a zero waste approach for a more sustainable life even in the middle of the city. My goal is to educate people not only to grow their own food and re-create the missing link with nature but also reduce their impact on the environment by lowering their carbon footprint. The main point is to create digestible content in the most authentic way so anyone could do the same at home. Social media is a great way to target the young generation and inspire them for a more sustainable future. I started creating videos to share my love and passion for nature and received a great response from all over the world, currently counting 982k followers on Instagram, 1.8 million on Tiktok, 80k on youtube and the community keeps growing every day. I left my full time job around March and dedicated 100% to my content creator career but I also managed to start working with my personal gardening hero Charles Dowding, creating all his content for Youtube and Instagram. I’m releasing a book all about urban gardening in April 2023 and I’m already thinking about my second book which will be even more exciting and entertaining. I appeared on BBC gardener’s world (Friday 2nd September episode) and I also worked with many different companies to cover the sustainability topic like Natwest, BBC Earth, BBC, Vans, Canon and many more, which gives me hope for a more eco-friendly future. My plans for the future are really ambitious as I feel this is just the beginning of my career and I’d love to have my own TV show and expand my company to help more content creators in reaching their goals.