Michiel Kruyt

Michiel Kruyt is CEO of IMAGINE, an advisory boutique helping executive teams develop future fit leadership and company vision. He had a fifteen year career at McKinsey and Co, where he was a partner focusing on top team effectiveness, large scale transformation, culture change and leadership. He helped many executive teams around the world develop the ability to lead with more impact. Michiel has co-founded and led Aberkyn, a change facilitation firm, now owned by McKinsey. He helped grow Aberkyn from a local start up to a global presence with offices in Europe, India, Dubai, China and the Americas. Before joining McKinsey, Michiel had a fifteen year career at Unilever with sales, marketing and general management roles in The Netherlands, Italy and The USA. Additionally he serves on the Board of the Urban Consciousness Center De Roos in Amsterdam. Michiel is married to Christine and they have three children.