Marcus Collins

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan.

Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of McDonald’s cultural resurgence, Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets move from New Jersey to New York, among others.

Before his advertising tenure, Marcus worked on iTunes + Nike sports music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes’ CMO Network and contributes to business scholarship.