In a previous career—before dedicating himself to personal development—Mike X was a multi-Emmy-winning television director. He created arresting 30-second TV commercials to promote a wide range of worthy causes, from HIV prevention to education reform. He worked closely on projects with Al Gore, Bill & Melinda Gates, Oprah, Elton John, will.i.am, Magic Johnson and countless captains of industry. The skill he honed across those decades of work was that of converting dense, complicated, often boring subject matter into a form that grabs people’s attention and makes it fun to consume. This book represents the combination of that skill with years of in-depth research directed at identifying the keys to living a life that is truly extraordinary.
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