Keith A Quesenberry

Keith A. Quesenberry, an associate professor of marketing at Messiah University, has a wealth of experience in marketing communications. He's taught graduate and undergraduate courses at Johns Hopkins, Temple, and West Virginia Universities. He spent 17 years as an associate creative director and copywriter at ad agencies like BBDO and Arnold creating campaigns for startups to Fortune 500s, like Delta Airlines, PNC, and Hershey. His work has won One Show, ADDYs, and London International Awards and has been featured in Ad Age, Adweek, Brandweek, and Lurzer's International Archive. His social media campaigns have won a PRSA Bronze Anvil for word-of-mouth and an Online Media, Marketing, and Advertising Award. Keith's research has been published in Harvard Business Review, Advertising Age, PRWeek, Journal of Interactive Marketing, Journal of Current Issues & Research in Advertising, Journal of Marketing Theory & Practice, and International Journal of Integrated Marketing Communications.