Purna Virji

Purna Virji is a globally recognized content strategist and the Principal Consultant, Content Solutions at LinkedIn. Based in Philadelphia, Pennsylvania, she previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honoured Listee on the Marquis Who's Who 2023 list. Having worked at a social media network, a search engine advertising platform, agency-side and in-house, at global corporations and start-ups and in television as a talk show producer, Virji has gained a unique, holistic perspective on content marketing only a rare few have. Over the past two decades, Virji has marketed content as a creator, storyteller, program manager, SEO, publisher, instructional designer and brand evangelist. High-Impact Content Marketing is her first book.