Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
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Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel, a consultancy that helps SaaS teams reach and retain high lifetime value customers. Since 2014, Claire has helped SaaS companies grow to multiple millions in ARR by leveraging customer insights to fuel marketing and growth programs. She’s spoken internationally about the impact of taking a customer-led approach, delivering presentations and training to audiences of founders, VC-backed teams, and enterprise executives.
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