Mark Mckenzie

Mark McKenzie, starting his career in media in London, has amassed over a decade of experience in the field of digital marketing and analytics. Throughout his journey, he has collaborated with SMEs, corporates, and enterprises, establishing highly specialised consultancy and agency departments that prioritise digital analytics. Serving clients across New Zealand, the United Kingdom, Australia, and the USA, Mark has encountered and tackled challenging questions from struggling marketers in diverse industries, spanning web analytics tools, platforms, connections, and databases. It is this wealth of real-life experience that forms the foundation of this book. Your Data is F**ked bridges the gap between the technical realities of digital marketing and the strategic objectives of senior stakeholders. Each theory, idea, and framework presented within has been thoroughly vetted by the brands, marketers, and business owners whom Mark has served and continues to collaborate with. He is not merely an armchair critic or an intellectual researcher but an active participant in the field, working alongside professionals every step of the way. Following the sale of his consultancy, Mark briefly assumed the role of Head of Analytics in sunny Auckland, ensuring the successful transfer of his specific knowledge and skills. He was also a founding member and Director (Auckland) of the internationally renowned conference ‘MeasureCamp’ and supported the community by regularly hosting and organising ‘Web Analytics Wednesday’ events. While he now resides in the not-so-sunny UK with his family, Mark continues to engage in consulting, sailing, and working on various projects. For more information go to: https://www.mcktui.com/