Since 2010, Harry Brignull has dedicated his career to understanding and exposing the manipulative and deceptive techniques that are employed to exploit users online. He is credited with coining a number of the terms that are now popularly used in this research area, and is the founder of the website deceptive.design (formerly darkpatterns.org). He has worked as an expert witness on a number of cases about deceptive patterns, including Nichols v. Noom Inc., Arena v. Intuit Inc. and FTC v. Publishers Clearing House LLC. Harry is also an accomplished user experience practitioner, having worked for organisations that include Smart Pension, Spotify, Pearson, HMRC, and the Telegraph newspaper.
