Paul Randle

Paul Randle is an award winner author on sustainability and sustainable marketing. Winner of the American Marketing Association's 2024, Leonard L. Berry Marketing Book Award and finalist in the 2024 Business Book Awards, Paul thought he had an important job for 25 years. Then his daughter asked if he had one that was good for the environment. One journey of discovery later and Paul now knows just how bad those 25 years in global marketing were for people and planet. Convinced that marketing is full of lovely caring people, that just happen to be barking up the wrong tree, Paul is committed to transforming marketing into a force for good. Deploying his 'Geek Grade' knowledge, a little bit of strategy and a world-class arsenal of dad jokes, Paul's writing is designed to help the sustainability light bulb go on and provoke a little bit of rebellion in the world of client / agency business as usual.