In 1972, Nolan Bushnell created an industry when he founded Atari and gave the world Pong, the first blockbuster video game. Today his design credo—that games should be “easy to learn and difficult to master”—is inspiring a new generation of developers. A prolific entrepreneur, Bushnell has started more than 20 companies, including Chuck E. Cheese’s Pizza Time Theater; Catalyst Technologies, the first Silicon Valley incubator; and Etak, the first in-car navigation system. In the process, he pioneered many of the workplace innovations that have made Silicon Valley a long-standing magnet for creative talent. Bushnell was the first and only person ever to hire Steve Jobs, which he details in his 2013 book, Finding the Next Steve Jobs. He is currently chairman of ExoDexa, a gamified education company; CKO of Moxy, a “play to earn” game and token platform; and an advisor to companies in the gaming and eSports spaces. Additionally, he sits on several boards, focusing on games, gaming, and robotics. A true icon of the digital revolution, Bushnell was named one of “50 People Who Changed America” by Newsweek. A biopic about Bushnell, tentatively titled “Atari,” was acquired by Leonardo DiCaprio’s production company and is in pre-production.
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