Francisco Esteban Falder Rodriguez

Paco Falder is a seasoned Salesforce maven and master of digital transformation. His career stands as a testament to a commitment to delivering top-tier, complex projects, seamlessly merging business and tech to deliver standout customer experiences. With every project, Paco re-imagines and redefines the digital landscape, fostering an environment where innovation is not only encouraged but celebrated. Passionate about the ever-evolving tech world, he has honed a deep-rooted affinity for Artificial Intelligence, Continuous Integration/Continuous Deployment (CI/CD), and Agile methodologies. These tools form the backbone of Paco’s work, propelling them to create, innovate, and elevate in a rapidly shifting digital sphere. He is dedicated to unleashing the power of technology, one transformation at a time. In the last years Paco has explored Gen AI and how it applies to large delivery engagements with great results.