Serena Choo

Serena Choo has been a coach in the field of personal transformation for over 25 years, after working in the corporate worlds of accounting and investment banking. A qualified accountant, who holds a BSc Honors degree and an MBA, with numerous certifications in the fields of coaching, Human Design, neuro-linguistic programming, neuro-semantics and more, Serena considers herself a lifelong student. She brings an uncommon perspective to her work. It was her own journey from self-doubt to self-acceptance that fueled her passion for sharing her wisdom and insights with readers. Serena has always been an avid reader. As a child, her favorite books were Enid Blyton’s Five Find-Outers and Dog mystery series. Since then, she has enjoyed a wide range of subjects from business, leadership, personal growth, metaphysics, and spirituality, to thrillers and romance. She also loves baking, watching rom-coms, breakfast and “coffee chats” with her husband, and catching up with friends over a good meal.