Sebastian Ocampo is a dynamic Media Buyer, marketing strategist, and published author with over twelve years of unmatched expertise in creating and optimizing high-performance online advertising campaigns on platforms like Meta (Facebook and Instagram) and Google Ads.
From an early age, Sebastian's fascination with human behavior and economic principles led him to delve deeply into Behavioral Science and Economics. This academic foundation, combined with his vibrant CliftonStrengths blend of Intellection, Input, Significance, Learner, and Ideation, empowers him to craft innovative marketing strategies that resonate profoundly with audiences, driving tangible results.
His journey began with a notable career as a hands-on media buyer, where he cultivated a robust understanding of the intricate mechanics behind successful digital advertising. Over the years, he developed a keen sense for data analytics, becoming a Certified Google Analytics 4 Expert and Looker specialist. Sebastian's strategic use of marketing automation tools has streamlined campaigns and personalized marketing efforts, exemplifying his commitment to both creativity and efficiency.
Sebastian is revered in the industry for his strategic sales acumen, highlighted by the successful sale of his previous employer's company, and his ongoing development of an educational app for Spanish learners—a testament to his capacity for innovation and complex project execution. His dedication to continuous learning and passion for absorbing information has led him to the forefront of the digital marketing landscape, where he generates novel ideas and strategies vital for today's fast-paced environment.
With numerous certifications, including Meta Media Buying and Planning Professional, Sebastian's tactical know-how and dedication to staying abreast of advertising trends are evident. His dual strength of having an analytical mindset intertwined with a human touch allows him to understand consumer motivations at a deeper level, enhancing campaign targeting and overall effectiveness.
When he's not busy driving high-impact digital campaigns or crafting compelling ads, Sebastian enjoys sharing his knowledge through speaking engagements and workshops. His book, "Click-Worthy: How to Create Ads That Get Noticed and Drive Sales on Facebook and Instagram," is a comprehensive guide for business owners and aspiring marketers, equipped with practical insights to turn everyday ads into powerful marketing tools.
