“Enlightened” refers to being knowledgeable, aware, or spiritually awakened. It often implies a deep understanding or insight into certain concepts, ideas, or philosophies. The term is usually associated with wisdom, clarity, and a higher level of understanding.
“Insights” refers to the deeper understanding, perceptions, or realizations gained through observation, analysis, or introspection. It involves uncovering valuable or unique information, patterns, or perspectives that clarify a subject or situation. Insights are often used to make informed decisions, solve problems, or gain a competitive advantage.
In the context of our brand name, “Enlightened Insights INK” suggests that our company specializes in providing profound understanding, knowledge, or valuable perspectives of real life, real people, and real solutions through our creative writing and publishing.