Ryan Matt Reynolds

Ryan (Matt) Reynolds is on a mission to help business owners, executives, soccer moms & dads, and strength coaches reclaim their life by Undoing Urgency to focus on the things that matter most. Matt is a former professional strongman, gym owner, successful strength coach, and podcast host. He is the founder, owner, and CEO of Barbell Logic, one of the largest online fitness platforms in the industry, where the focus is on redefining and reforming the antiquated personal training model and replacing it with white-glove personal, professional online fitness coaching from the best expert coaches in the world. More importantly, Matt has built a home and community in the heart of the Ozarks, Springfield, Missouri, with his wife of twenty-five years (and high school sweetheart), Rachel, and is a father to Cailin (19) and Kinsley (14), as well as one dog (Milo) and four cats. With 25 years of experience competing at a high level in strength sports and coaching barbell-based strength and conditioning, Matt transitioned from the classroom to the world of business ownership in 2008 when he founded STRONG Gym in Springfield, MO. Matt honed his business and customer service acumen, and STRONG quickly became one of the strongest and largest strength gyms in the country. And while Matt was the owner of the gym, he was also the lead trainer, and quickly began to see the tremendous limitations of the antiquated traditional personal training model. Personal training is prohibitively expensive, it locks clients and coaches into inflexible schedules & locations, and worst of all, it’s inundated with uneducated, unqualified, and inexperienced trainers. So when he sold the gym in 2015, he set out to solve the problems with traditional personal training. What he developed was a unique asynchronous professional coaching model, in that it provided access to the perfect expert coach for clients all over the world. It removed geographic boundaries that limited coaches’ potential client pool. The price was less than one-third of traditional personal training. And, best of all, it allowed people to train anywhere, any time, and with the equipment they already had access to while creating new opportunities for the coaches to work from anywhere in the world on their own schedule. It scaled their services, turning an hour’s work into mere minutes, exponentially increasing their potential client pool, roster, and hourly rate of pay. This unique, intelligent online coaching model helped grow Barbell Logic into one of the largest online strength & nutrition coaching companies in the world. Needing to better serve their clients and coaches with superior service than what third-party applications could offer, Barbell Logic developed its own proprietary platform to manage an online coaching business, TurnKey Coach. Today Matt’s focus is on redefining traditional personal training by creating connections in the online space to give anyone with a smartphone access to a personal, professional strength & nutrition coach forging opportunities for the world to experience a life improved by strength. In Undoing Urgency, Matt has turned his attention to teach others (across all industries) the lessons he's learned from nearly two decades of business ownership on how to stop drowning in urgency, pulling weeds & deprioritizing the unimportant things, and focusing on the MOST important things in life. Matt shares his personal journey of discovering a different path to life’s most important goals. As a successful coach, business owner, and mentor, Reynolds helps people reach their biggest goals by focusing on creating value. With practical strategies and insightful anecdotes, Reynolds gives readers a road map to declutter their to-do lists, increase productivity, and pursue their most audacious goals. At the heart of his approach is the GAME Plan—a transformative framework that turns core values into Goals, Actions, Metrics, and Execution strategies. Whether you’re an entrepreneur, a busy professional, or someone seeking greater fulfillment in life, Undoing Urgency will help you to take control of your time. Stop merely surviving and start living a life of value and joy.