Gustavo Foldvari Worked in advertising as Global Strategic Director. A creative and sharp-minded leader with global experience, driving solutions for top-tier clients in branding, new products, cultural trends, and social networks. A catalyst for cross-discipline teamwork with a strong track record of leading and training senior teams across cultures and countries globally. Key Achievements • Led high-impact global projects for brands like Kraft, Nivea, Nestle, and SC Johnson, focusing on cultural and marketing trends, brand repositioning, and consumer insights. • Fifteen years leading consumer insights as Worldwide Director, expanding consumer research studies, reaching 1,500, growing practitioner teams, and conducting research for industry giants like Nike, Nestle, and Samsung. • Built and connected a global planning network for Foote Cone & Belding across five continents, enhancing collaboration through an innovative online Planning portal. • Developed virtual "Brand Rooms" to unify global teams for brands like Nivea, KFC, and Kraft, revolutionizing remote collaboration. Author of “Rethink Thinking:” a book aiming to help people move from thinking in auto-pilot, selecting instead from a menu of 15 different ways of thinking.
