Geo Rutherford is an artist, educator, and content creator who transitioned into the publishing world after a career dedicated to art education. She currently serves as a lecturer at the University of Wisconsin-Milwaukee and is the Visual Arts Director at Blue Lake Fine Arts Camp. Geo’s fascination with lakes, initially sparked by her artistic practice, gained widespread attention when she began sharing on TikTok. "Spooky Lakes" grew out of a 31-day series in October called Spooky Lake Month. Geo currently resides on a spooky lake in Sauk City, Wisconsin, with her dog, Padfoot.