Tom Cox

Tom Cox is a graphic artist, brand designer, creative director, and speaker who is fanatical about the value artistic intensity adds to brand identity. He has earned a reputation for distinctive creativity, strategic focus, and transformative leadership. Tom’s brand identity journey began at The Coca-Cola Company where he learned to blend the symbolism of design with the emotional power of branding to build connections. A few of his notable achievements include creating identities for Coca-Cola, Surge, Holiday Inn, Coca-Cola x NASA, The Smithsonian National Zoo, The City of Woodstock, and Alma Coffee.

From a massive fail to 30 plus years in brand identity, in his book, What The Hell Is This?, Tom reveals in detail his immersive approach for creating game-changing brand identities. It is a quick read, how-to framework inspired by the enlightenment of art history. This vision-casting process applies insights from art movements like Expressionism, Portraiture, and Cubism.