Rich Lippman

Rich is a why-to thinker in a how-to world.

In addition to ghostwriting bestsellers, he’s published a variety of humorous why-to’s on fearless flying for kids, impressive date-night cooking for singles, and even how to sweet-talk your way out of a speeding ticket.

Rich grew up near Shea Stadium, and now lives near Dodger Stadium. He’s not Mr. Lippman from "Seinfeld."