John Elbing

Born in the U.S. and raised in Switzerland, John Elbing embodies a unique blend of American creativity and Swiss precision. With a passion for making complex ideas accessible, he helps businesses craft compelling, customer-focused narratives. John’s professional journey spans software development, digital marketing, startup ventures, and coaching over 150 companies. As the founder of Standpoint and the creator of Storybuilding, he equips organizations with tools to connect deeply with their audience and achieve lasting success. Fluent in English and French, and a lifelong learner with degrees in computer science and business, John also teaches entrepreneurship and marketing at leading institutions. When not helping businesses thrive, he supports marginalized communities in building their futures and enjoys life with his daughter, partner, and a cat unimpressed by his accomplishments.